Archive for the ‘Speaker’ Category

Egotist to Altruist

December 3rd, 2009 3 comments

Well we’re just a few weeks away from Christmas and our thoughts turn to giving and sharing – love and joy with the people we value most, our families, friends, colleagues and associates. But I’m not going to give you all that old slush – you know it already!! Besides if you need a reminder, just turn to the words of one of Cliff Richard’s countless Christmas hits, or anyone else’s for that matter.

No, instead I want you to think about the spirit of Christmas, giving and sharing, for the whole of the year – not just at the end of December, at the end of what has been a particularly challenging year. Think about this altruism as a part of your strategy and even business plan for 2010.

I’m getting a lot of email marketing coming through now from all sorts of business coaches asking me if I’ve prepared for growth in 2010, if I have a robust business plan to help me to “survive and thrive” and even my own strap-line for next year – “thrive again in 2010!”

I received one business newsletter today, which prompted me to dig up the draft of this blog and actually post it. So, let me start by telling you a little story…..

(But first – Please don’t read on if colourful language offends, because as I embark on writing this, I can’t guarantee that my passion won’t cause the odd choice word to creep in.)

It was a cold and dreary night – February 2000. My mum gave up her battle with cancer and fell peacefully into a morphine aided sleep, with her loving children and grandchildren (my kids) close by – she was 52 years old. All at once my world fell apart – but as a Dad, husband and a boss at work I had to “crack on” and get on with life. As we reach the 10th anniversary I can look back now and realise that my grief has stayed with me throughout that time – not outwardly of course, but every birthday, Christmas – and most bizarrely with every new car or house I bought! (what are you talking about – I hear you cry).

My Mum struggled all her life to provide us kids with a good life – we never had flash cars, foreign holidays or even a home that she owned, but we never wanted for anything – least of all love, she always put us first (Dad was there too, but that’s a different story). She was a true altruist.

The minute I started work – in the motor trade – I was surrounded by the very things we never had as kids, flash cars, a bit of money etc etc. Now, I’ve been very lucky, made some great career choices, some good business decisions and been blessed with the rewards – great, because as a youth of the 1980’s – one of “Thatcher’s youth” my mentality has been around money, cars, houses, possessions – in other words all the outward egotistical signs of success. What a load of bollocks!

So, bizzarely, in my sub-conscious somewhere has been a desire to show my parents just how well I was doing in the hope it would make them proud – in my efforts, I probably tried far too hard and in their eyes came across as an egotistical little twat! And, they were probably right. I realize now that they’d have been just as proud if I swept streets or stacked shelves for a living.

Now, it’s fair to say, this year has been crap! The economy, the weather, the media etc etc And to cap it all we have the release of films like 2012 to really cheer us up!! But, in April of this year I was handed a fantastic opportunity to begin working on hospital radio – great I thought – being an egotistical little twat who likes the sound of his own voice – right up my street!!

What I didn’t know, was that this work is not about just being funny, chatting on air and playing records OH NO!! Before that we walk round the wards talking to patients and getting requests. Now the hospital wards are not full of actors in neat gowns like on House, Holby City or Carry On Doctor – no they are full of people who are very ill – there are signs of blood, mess, tears, pipes coming from places you don’t want to think about, pain and suffering. And, most heart wrenchingly for me – sheer loneliness by some. Just this week we had one little old guy who wanted to talk and give us his life story – he was in his 80’s and has no family and faces Christmas alone or in hospital.

So, in thinking about that I decided to take a long hard look at what’s important – the car NO, the house NO, the branded clothes NO, the property portfolio NO. Love of a family YES!! Health YES, Happiness YES (you may need to work on that a bit – I have!). And be grateful for what you have – a roof over your head, enough money to buy food and great people around you.

This thinking has also helped me to define my purpose, and it is simply this;

“to add value to everyone I meet – and make a difference in the world!”

Having that clearly defined has transformed the way I work, interact with others and approach business – and it’s working!!

I also sold my big executive car and gone for a small, eco friendly sporty looking number – and it feels great!! And actually, my mum would have loved it!

Prior to the start of this renewed thought process, I spoke to our family Doctor who told me he has a great remedy for people who think they are depressed or feeling down – it’s called “get a grip!” – fantastic advice, and clearly not for the truly clinically depressed – but a great shove from a pro for all those who like me earlier this year were feeling a little too sorry for themselves!!

So, I’m now back on top form and in fighting spirit – but with a big difference, I don’t give a toss anymore about outward, egotistical signs of success, I am now concentrating my efforts on adding value and helping others, and it feels fantastic and is very rewarding!

I met with a great lady a few weeks ago who works for a hospice – when we agreed to meet, I for some reason, didn’t realize it would be in the hospice itself, so that was a surprise (and bought back some memories). During our conversation we talked about challenges and the occasional bad day – and she told me that one of their volunteer (yes largely staffed by volunteers!!) receptionists asks her on her way out each evening “did you have a good day?”, if my lady replies with anything negative, the receptionist holds up the current patient list and simply asks “do you want to swap?”

 But back to that newsletter I received today! This guy, an international consultant, sends out a quarterly newsletter to promote his business. Nothing wrong in that, good idea in fact! However, it’s full of stories of what he’s done, where he’s been, top flight people he’s met, talks he’s given at this big corporate or that big University – I just wonder, who really gives a shit! I’d rather see something in there that adds a little value, business tips, help and advice etc.

After receiving his last newsletter, I bounced it off a friend of mine who said that this guy doesn’t care what the content is, as long as it lands in people’s inboxes – ummm! I could buy into that before – when I was an egotistical twat!

 So, I actually feel sorry for this guy, because I wonder who he’s trying to impress – deep down in his subconscious???

 I just remember the words I said at my mum’s funeral;

 “we remember a life of love, giving and caring for others – in 100 years from now, it won’t matter what car you drove, where you lived or how much money you had – but it will matter that you were important in the life of a child!”

 So, being an Altruist is not just for Christmas – it’s a way of life!

 Have a fantastic Christmas!

Get a Grip! Use social media.

October 25th, 2009 No comments

I’ve not blogged for a while, as I’ve been redefining my strategy, off-loading some of the distracting (sometimes negative) influences I’ve had around my business and got my direction back on the track that’s been my driving force. So, this blog, may seem a little “not practicing what one preaches” so view it as a kind of “note to self!”

Oh, I’ve also taken the last blog seriously and spent a good time with my sons during a period of transition in our lives – I now feel energized, refreshed and ready to go – ready for all the great stuff that’s now coming my way. Anyway, back to this social media thingy;

Having had an amazingly good two and a half years delivering business all over the place (UK, Europe and the Middle East) I was introduced to the need to explore all marketing channels earlier this year when things started to go a little, er, as you might say “Pete Tong”. Having not been a great networker or explored too many contacts outside my main area of focus (the motor trade – ouch!!) I found myself having a fair bit of time to reflect on that strategy.

A great friend of mine introduced me to Twitter, blogging, Facebook and Linkedin. And his help managed to get me top 5 rankings in Google – if you google my name that is!! But, most importantly, as I began mid-year to “put myself about” a lot more I found both my web presence and my face to face contacts were doing a great job of raising my profile. Funny that.

Clearly I wished I’d started that 2 years ago – but I fell foul of being really busy, earning loads and thinking how great life was – then came Le Crunch de Credite (as the French call it!) and my stack of cards duly began falling down! So, quick Robin – to the blogmobile! I began blogging, then tweeting about my blog posts and the phone never stopped………………..being a phone that sat silently on my desk!

But being a tenacious bloke (most of the time), I carried on relentlessly – I went to no end of morning network meetings (I’m now sick of cooked breakfasts and have more cards for printers, graphic designers, life coaches, recruiters and IFAs than I care to mention). I joined the Customer Service Training Association – brilliant! One quarterly meeting and I’ve already had three strong leads and tied up with four associates as a result (contact me for more info on CSTA).

Equally though, and here’s my point (eventually) I’ve worked hard at building a Linkedin profile and gathering many connections – because everytime you update it, comment on a group etc, make a new connection, your contacts get an update – therefore, keeping your name high in their line of sight! Also, Linkedin pofiles do figure highly on google searches. (I’m on Linkedin as Stephen J.Whitton (all invites accepted) btw!!). It’s also helped me to retain a very high level of self motivation – because (and I really don’t mean to sound egotistical) I’m constantly updating the web on all the positive stuff I’m doing – again, like a “note to self”

But, what’s got me hooked recently and confirmed the benefits of the time spent on it – was a conversation on Facebook (in the chat section) with my cousin about 6 weeks ago – we got onto the subject of work and what we’re both doing now. I mentioned great training (like you do) and she responded with “you should speak to our HR – our training’s s**t!” Of course, an email to the person in HR promptly followed, a response was immediate, a meeting happened within a week and last week I sealed the deal on the first piece of work with them for December – it’s a District Council with a good budget, a progressive HR team (all new) and a big requirement for 2010!! Timing couldn’t have been better.

So, to finish a long story, I’m now hooked on Social Media (well Twitter, Linkedin and Facebook) as absolute must haves for the modern trainer, freelancer, self-employed or business person. But would suggest defining your strategy in terms of how you’ll use this media to “warm up” contacts for you to meet up with – as that’s where the business will ultimately be done! I still can’t believe though, the sheer number of corporate based people who can’t or won’t grasp the nettle and I’m staggered how the Motor Industry still seems to take a “don’t try to tell my how I can connect with lots of people – can’t you see I’m trying to sell some cars here!!” Umm – some work to be done here methinks!

Please feel free to get in touch, send a private message or join me on Linkedin to discuss further. A big thanks to those who helped me with this strategy and realising what it is I’m about.

Keep shining.

If you always do what you’ve always done…

March 4th, 2009 No comments

Training budgets restricted, companies not using many external consultants, corporate employees worried about their own job security. So, what’s the point in keep peddling the same old training delivery.

Time to think differently, radically and innovatively!

No more corporate navy blue, black or grey – time to get creative, bring out the orange socks and take people back to their creative, free thinking natural selves.

It won’t be easy but what’s the alternative.

Change isn’t necessary – survival’s not mandatory!

I’m off to my Drama Group now – let’s see how we can use that in developing people?!?!

February 26th, 2009 No comments

Talk about unclear direction!

Ummm! Tough end to the day today. very unexpected feedback from the group workshop yesterday. They all felt the delivery was good and the style was great and the “join it all up” challenge went down a storm, but the over-riding feeling was that there was a lack of direction and content was too woolly. Poor scores on the “happy sheets” too – which kind of suggests they weren’t happy!

Ummm! Challenging, that, because the conversations with the group leader had helped define the content and subject matter – although with hindsight we both felt the ultimate take away was a bit vague!

Ummm! Interesting too that the instant feedback was great, I got nearly everyone’s business cards and agreement to keep in touch and as per yesterday’s post the list of outcomes and actions is lengthy.

So, reflections then;

Clearly people (those who believe themselves to be leaders) don’t like to be challenged – they’d rather be spoon fed information and allowed to think about how it affects them, then probably go away and do sweet F.A. about it (sorry burst of passion there)

The content and the direction could have been clearer, I agree, and this will be a big learning point for me to work on – however, I will not adopt an old fashioned style of present loads of Powerpoints and then occassionally get people to break out and think about – I can’t help having to use my imagination and create other ways for people to learn / take information.

I do need to drop the “trainer” bit and make less references to the “car trade” – will try hard on that as 25 years will be difficult to leave behind.

I believe that this particular group are still in the “forming” stage of their development, so therefore, my approach and subject matter was just a bit too risky for them at this stage!

With this last point, I wonder whether the group leader actually really understood the requirements of the group?

My over-riding conclusion for me (outside of the potential paranoic, life is crap, negative self-talk) is that my style, approach and messages will challenge and therefore, as a human “hand-grenade” not everyone in the audience is going to like what I have to say. So, in order to move this on and learn from it, I will work on the areas pointed out, I will ensure outcomes are more clearly defined – but I will also pitch and market myself as a challenging, thought provoking, “marmite” style speaker (Marmite being a product you either like or hate – there’s not much middle ground) – Works for me!!

As Corporal Jones used to say in the great British comedy “Dad’s Army” ‘they don’t like it up ’em!’

You can’t create change by other’s actions, so if you don’t want to take responsibility for change yourself – you probably won’t like what I have to say.

February 25th, 2009 No comments

Even business leaders need to take time out – work on the business, not in it!

I was invited to run a workshop today with a bunch of business leaders. I didn’t want to just talk to them, and besides it was a workshop not a keynote! So, thinking about the issues that the current downturn can bring up about leadership, I set about creating a workshop based around my “Death of a Car Salesman” theme – in other words, how to manage the changing face of your customers’ requirements. After all, change is not necessary – survival isn’t mandatory!!

Thought I’d share with you a selection of the “take aways” or actions that the leaders committed too or got from the workshop –

  • Have more empathy, don’t be so stuffy (re Facebook and email etiquette)
  • Consider needs of future employees (I call them the ipod generation)
  • Focus on people not task
  • Revisit the habits of new people
  • “Are my communications clear – do I need to remind people?”
  • Balance proactive with reactive
  • Balance people management and account management
  • “I may have assumed they understood, when perhaps they didn’t – I need to check now!”
  • Use the HR matrix
  • Give clearer instructions
  • Work on attitudes – invest time in them.
  • Have Development plans
  • Be more tollerant
  • Describe the “picture” a bit more – (this will make sense to those who’ve been on my workshop).

Wow – what a bunch of true leaders! Total respect.


February 6th, 2009 No comments

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