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Get a Grip! Use social media.

October 25th, 2009 No comments

I’ve not blogged for a while, as I’ve been redefining my strategy, off-loading some of the distracting (sometimes negative) influences I’ve had around my business and got my direction back on the track that’s been my driving force. So, this blog, may seem a little “not practicing what one preaches” so view it as a kind of “note to self!”

Oh, I’ve also taken the last blog seriously and spent a good time with my sons during a period of transition in our lives – I now feel energized, refreshed and ready to go – ready for all the great stuff that’s now coming my way. Anyway, back to this social media thingy;

Having had an amazingly good two and a half years delivering business all over the place (UK, Europe and the Middle East) I was introduced to the need to explore all marketing channels earlier this year when things started to go a little, er, as you might say “Pete Tong”. Having not been a great networker or explored too many contacts outside my main area of focus (the motor trade – ouch!!) I found myself having a fair bit of time to reflect on that strategy.

A great friend of mine introduced me to Twitter, blogging, Facebook and Linkedin. And his help managed to get me top 5 rankings in Google – if you google my name that is!! But, most importantly, as I began mid-year to “put myself about” a lot more I found both my web presence and my face to face contacts were doing a great job of raising my profile. Funny that.

Clearly I wished I’d started that 2 years ago – but I fell foul of being really busy, earning loads and thinking how great life was – then came Le Crunch de Credite (as the French call it!) and my stack of cards duly began falling down! So, quick Robin – to the blogmobile! I began blogging, then tweeting about my blog posts and the phone never stopped………………..being a phone that sat silently on my desk!

But being a tenacious bloke (most of the time), I carried on relentlessly – I went to no end of morning network meetings (I’m now sick of cooked breakfasts and have more cards for printers, graphic designers, life coaches, recruiters and IFAs than I care to mention). I joined the Customer Service Training Association – brilliant! One quarterly meeting and I’ve already had three strong leads and tied up with four associates as a result (contact me for more info on CSTA).

Equally though, and here’s my point (eventually) I’ve worked hard at building a Linkedin profile and gathering many connections – because everytime you update it, comment on a group etc, make a new connection, your contacts get an update – therefore, keeping your name high in their line of sight! Also, Linkedin pofiles do figure highly on google searches. (I’m on Linkedin as Stephen J.Whitton (all invites accepted) btw!!). It’s also helped me to retain a very high level of self motivation – because (and I really don’t mean to sound egotistical) I’m constantly updating the web on all the positive stuff I’m doing – again, like a “note to self”

But, what’s got me hooked recently and confirmed the benefits of the time spent on it – was a conversation on Facebook (in the chat section) with my cousin about 6 weeks ago – we got onto the subject of work and what we’re both doing now. I mentioned great training (like you do) and she responded with “you should speak to our HR – our training’s s**t!” Of course, an email to the person in HR promptly followed, a response was immediate, a meeting happened within a week and last week I sealed the deal on the first piece of work with them for December – it’s a District Council with a good budget, a progressive HR team (all new) and a big requirement for 2010!! Timing couldn’t have been better.

So, to finish a long story, I’m now hooked on Social Media (well Twitter, Linkedin and Facebook) as absolute must haves for the modern trainer, freelancer, self-employed or business person. But would suggest defining your strategy in terms of how you’ll use this media to “warm up” contacts for you to meet up with – as that’s where the business will ultimately be done! I still can’t believe though, the sheer number of corporate based people who can’t or won’t grasp the nettle and I’m staggered how the Motor Industry still seems to take a “don’t try to tell my how I can connect with lots of people – can’t you see I’m trying to sell some cars here!!” Umm – some work to be done here methinks!

Please feel free to get in touch, send a private message or join me on Linkedin to discuss further. A big thanks to those who helped me with this strategy and realising what it is I’m about.

Keep shining.

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